Consumer Insights
In today's world, it’s important to tell an
authentic, clear story and understand the experience people are having
with your service, product or brand. I conduct research to help
companies and organizations understand the lives of
the people they want to reach. This leads to an effective
strategy, differentiated brands and authentic stories that engage
people.
Finding Strategic Solutions to Today's Challenges
Qualitative Research digs deep into human perceptions, needs and emotions to understand behavior. It's both an art and a science. And since there may be many answers to a problem, it's important to ask the right questions and use an appropriate method. I don't offer generic or cookie-cutter solutions. I custom design your project and work hand-in-hand with you to discover unexpected solutions. I am an "explorer", and I take you on a journey into the lives of your target group.
Are you ready to get started?
Online/Mobile ResearchGo where people live, work and play. Capture their responses when they shop, see ads, make decisions or research websites online. |
Focus GroupsA modern twist on a traditional method. We inspire creativity and imagination - sometimes it can be more like play! |
In-Depth Interviewing/
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