A Few Comments:
“I have worked with Joy on MANY projects, and it really is a ‘joy’ to work with her. After she worked on a few projects for me (years ago) she started doing projects for my colleagues as well, and we have often had to battle each other for her time when we had projects that overlapped. (Despite her many skills, she still cannot moderate 2 sets of focus groups in different cities at the same time.) She quickly grasps the details of the topic being investigated and is quite flexible when it comes to logistics. Her moderating skills are second to none, as is her synthesis of findings and reports. I highly recommend Joy to anyone looking for an outstanding focus group moderator.” — Jack Bookbinder, Kaiser Permanente
“Joy is a top notch qualitative researcher. I had the opportunity to work with her in different roles, first as Director of Account Planning when I was on the agency side and as a partner on multiple projects since I’ve been on my own. She’s tenacious at getting the insights needed to turn research into something more than an ordinary qualitative project. She has insight and wisdom that is unparalleled and shines when pulling everything together at the end. She’ll always tell you what everything means so at the end, you’ll know what to do and how to get there. A real bonus with Joy is that she’s fun to work with and a blast on the road! I’d love another opportunity to partner with her again in the future.” — Barbara Milgram, BBDO, Pomegranante Planning
“Joy brings an enlightenment to the qualitative research process. She is unwilling to limit herself to the tried and true, preferring to push her clients and the research subjects to a depth of understanding that few of her competitors can equal. She understands that real insights lie beneath the surface and must be carefully uncovered. If you seek real consumer insights, Joy is the perfect choice.” — Terry Rooke, Rooke Consulting, BBDO
"I ran into an old client of yours at a party a few weeks ago (no longer in research)...went on and on about how you were the BEST MODERATOR.... that NOBODY could draw information out of people like Joy Silha could ... It was quite an endorsement!" - Mark Tobias, Adept Consumer Research
“Joy is a top notch qualitative researcher. I had the opportunity to work with her in different roles, first as Director of Account Planning when I was on the agency side and as a partner on multiple projects since I’ve been on my own. She’s tenacious at getting the insights needed to turn research into something more than an ordinary qualitative project. She has insight and wisdom that is unparalleled and shines when pulling everything together at the end. She’ll always tell you what everything means so at the end, you’ll know what to do and how to get there. A real bonus with Joy is that she’s fun to work with and a blast on the road! I’d love another opportunity to partner with her again in the future.” — Barbara Milgram, BBDO, Pomegranante Planning
“Joy brings an enlightenment to the qualitative research process. She is unwilling to limit herself to the tried and true, preferring to push her clients and the research subjects to a depth of understanding that few of her competitors can equal. She understands that real insights lie beneath the surface and must be carefully uncovered. If you seek real consumer insights, Joy is the perfect choice.” — Terry Rooke, Rooke Consulting, BBDO
"I ran into an old client of yours at a party a few weeks ago (no longer in research)...went on and on about how you were the BEST MODERATOR.... that NOBODY could draw information out of people like Joy Silha could ... It was quite an endorsement!" - Mark Tobias, Adept Consumer Research