In-Depth Interviewing and Ethnography
Interviews/Dyads/Triads
Do you have sensitive issues to explore?
Are you interested in delving really deep into a subject? Or observing behavior in a natural environment? Or, maybe you need confidential information from an entrepreneur or business person who doesn't want to share ideas with his/her competitor? Talking or observing one-on-one will get to the heart of a matter and reveal personal points of view and real-life situations.
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