Consumer Insights

In today's world, it’s important to tell an authentic, clear story and understand the experience people are having with your service, product or brand.  I conduct research to help companies and organizations understand the lives of the people they want to reach. This leads to an effective strategy, differentiated brands and authentic stories that engage people. 

Finding Strategic Solutions to Today's Challenges

Qualitative Research digs deep into human perceptions, needs and emotions to understand behavior.  It's both an art and a science.  And since there may be many answers to a problem, it's important to ask the right questions and use an appropriate method.  I don't offer generic or cookie-cutter solutions. I custom design your project and work hand-in-hand with you to discover unexpected solutions. I am an "explorer", and I take you on a journey into the lives of your target group.

Are you ready to get started?

Online/Mobile Research


Go where people live, work and play.  Capture their responses when they shop, see ads, make decisions or research websites online.

Focus Groups


A modern twist on a traditional method. We inspire creativity and imagination - sometimes it can be more like play!

In-Depth Interviewing/
Ethnography

An opportunity to dig deep and hear a more personal point of view.  Allows more intimate understanding in B2B and Consumer situations.