Qualitative Research/Strategic Explorer
Uses of Research
My Approach & Values
About Joy Silha
Today’s technology helps us bring research into the lives of consumers and business people.
We can conduct a study with people all across the country without traveling.
We get responses on the spot, wherever your target audience is. With GPS technology, you can know exactly where the participant is at the time of response.
Participants can upload pictures or videos in a store, at home, while getting a service, at an event or while interacting with someone else.
Participants can also send snippets of video explaining an experience with your product or service.
In an online forum or online blog, they can write, journal and mark up concepts.
You can show ads, or present new products and get reactions either through a video or writing.
It’s very dynamic and when you put it all together it can provide multi-sensory feedback! And, it’s fun and easy for the participants, because it’s the way we live today!
My go-to research platform for online studies is
, a pioneer in the industry. We conduct:
Online Bulletin Boards which incorporate photos, video and mobile technology.
Online Focus Groups
Online Individual Interviews, using mobile technology.
Online Concept Evaluation
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