In-Depth Interviewing and Ethnography
Do you have sensitive issues to explore?
Are you interested in delving really deep into a subject? Or observing behavior in a natural environment?
Or, maybe you need confidential information from an entrepreneur or business person who doesn't want to share ideas with his/her competitor?
Talking or observing one-on-one will get to the heart of a matter and reveal personal points of view and real-life situations.