Uses Of Qualitative Research
Exploratory Research
To discover and explore
opportunities, through better understanding the attitudes and
behavior of a target group, business or consumer.
Branding/PositioningTo assist companies in differentiating themselves and creating a memorable and meaningful platform.
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New Product/Service Development
To gain insight into new product/service development or reactions to those ideas under consideration.
Ad Development & Execution
To identify relevant and relatable messages and how to communicate them, as well as gaining reactions to a campaign or execution.
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Package Design/Development
To identify and help build a package that is relevant to consumer usage and communicates a clear appealing message.
Technology Solutions
To better understand the usage of mobile devices in today’s world and to assist client’s in integrating that usage into their marketing mix.
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Website Development/Usage
To gain insight into how websites are used, whether they are assisting the customer and providing a satisfactory customer experience that leads to engagement.
Naming
To better understand meaning and relevance of names: examples such as Carl’s Jr. “Six Dollar Burger”, “Sumo” Tangerines and complex Healthcare acronyms.
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