Uses Of Qualitative Research
To discover and explore opportunities, through better understanding the attitudes and behavior of a target group, business or consumer.
To assist companies in differentiating themselves and creating a memorable and meaningful platform.
New Product/Service Development
To gain insight into new product/service development or reactions to those ideas under consideration.
Ad Development & Execution
To identify relevant messages and how to communicate them, as well as gaining reactions to a campaign or execution.
To identify and help build a package that is relevant to consumer usage and communicates a clear appealing message.
To better understand the usage of mobile devices in today’s world and to assist client’s in integrating that usage into their marketing mix.
To gain insight into how websites are used, whether they are assisting the customer and providing a satisfactory customer experience that leads to engagement.
To better understand meaning and relevance of names: examples such as Carl’s Jr. “Six Dollar Burger”, “Sumo” Tangerines and complex Healthcare acronyms.